Celmar unveils its new showroom in Itatiba (São Paulo), a 230 m² space designed to showcase the possibilities of contemporary custom-made furniture across multiple environments.
The architectural project is signed by José Navarro, in collaboration with architects Ana Moraes, Giovanna Beyerstedt, and Gustavo Couto, featuring 18 environments that explore both aesthetic and functional solutions for everyday living.
The projectʼs concept highlights the balance between sophistication and naturality, expressed through natural wood veneers, stone surfaces, and refined millwork detailing. Artworks and signed furniture pieces complement the setting, reinforcing its contemporary character. Among the highlights is the functional kitchen, featuring technical solutions such as retractable doors, curved corners, and a convoy system, along with glass cabinets with exclusive profiles and integrated drawer lighting. Natural wood veneers enhance a timeless and elegant aesthetic.
In the office, custom matte lacquer contrasts with wood-lined niches and bevelled shelving, emphasizing proportion and finishing precision. In the bedroom, a floating bed base creates a sense of lightness, paired with bedside tables from the Pelle line and muxarabi-inspired elements.
The closet introduces refined storage solutions, with bronze reflective doors, integrated side lighting, and coordinated hanging systems. Sliding shoe racks and drawers with Pelle finishes and leather-detailed handles reinforce the attention to detail.
Another standout is the home area, where a suspended shelving system with movable sides combines woven straw fronts with natural oak veneer, creating a rich contrast of textures. In the consultation rooms, organic tables and curated finishes complete the visitor experience.
With a variety of environments—from kitchens and bedrooms to living and consultation spaces—the new Celmar Itatiba showroom is designed as a source of inspiration for architects, designers, and clients, highlighting the brandʼs versatility and customization potential.
